Planning & Buying

• Unequalled negotiation strength provided by our tenure at major outdoor companies
• Ability to negotiate bonus/overrides
• Knowledge of competitive rates
• Broad knowledge of traditional and non-traditional out-of-home provides cost efficient options
• Inspections of pre and post buys assures delivery of programs
• Offices in Dallas, San Antonio and Los Angeles
• Unique relationships with other buying services offers different perspective of markets, media opportunities and cost comparisons.
• Review competitive spending
• Confirmations are required that detail all facets of the outdoor buy (creative, production, shipping, posting, pictures, spotted maps, DECs, etc.)
• Cost analysis (calculating CPMs and CPPs)
• Utilization of the most sophisticated tools in the industry to determine effective targeting
• Consolidated billing
• New media opportunities

Creative/Production

• Spec art/final art approval
• Line of sight methodology
• Strategic environmental testing/brainstorming
• Visibility analysis (color, font size, spacing, etc.)
• Full production services
• Quality control (PMS colors, quantities, size, overages, etc.)
• Delivery confirmations
• Manage schedule and shipment dates

Project Assistance

• New business pitches
• Promotional programs
• Buying assignments
• All media planning
• Market testing

Industry Memberships/Affiliation

• Outdoor Advertising Association of America - OAAA
• Traffic Audit Bureau - TAB